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How often do you read food labels?




I Bet if you are anything like me , not very often.

Going to the supermarket should be an easy task.
Truth is….  it’s easy to get misled by the seductive appeal of the packaging.
Maybe it’s the price that will get you
And what about those claims?

Product A is low on Salt but high in fat or Vice Versa.
Their job is to get your attention.

The fact that you have stopped to have a look at that jar , packet , or carton means you are hook , line and sinker.

Give yourself credit though. Being mislead isn’t a sign of weakness.


At least you made a choice...


Cheers Carlo 

Direct Response Copywriter 



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