There is an old saying ,don’t fix it if ain’t broke.
For most it's far easier to carry on doing the same thing over and over.
Even if there is a better way , we resist.
Ultimately that's the way our brains are hardwired.
We are creatures of habit. Some are good - some are bad.
Why change something that’s been done the same way for years.
Case example when the Australian government introduced the $2 coin back in 1989 it created such backlash.
Eventually we all got used to it.
we don’t need to invest our time anticipating the next disaster
the emotional overload is not worth it.
Most of all our best work is done when we give our minds plenty of space.
Direct Response Copywriter